GAA Respect Campaign

At GAA junior club level, respect amongst players and parents towards the referee and each other was causing concern to the Gaelic Athletic Association. This short animation formed part of the ‘Give Respect, Get Respect’ campaign. The mission was to raise awareness in players and parents alike that a respectful attitude is important and a core value of the GAA. In response to the script, and in order to appeal to the target market, we created a graphic, comic-book style for this piece. Stephen Daly’s illustrations and EchoLab’s sound design did the trick nicely. Game on!

• Client: GAA
• Date: February 2010