Several independent bookmakers have formed a pack – a BetPack! The mock nicknames and gritty style of this animation firmly nod towards the film and broadcast title sequences that we are all familiar with.

We developed the look and feel of the characters and their respective environments – leading to a dark and dynamic journey through the landscape of the bookies, turf accountants and punters of the Irish sporting world.

  • Client: BetPack
  • Date: May 2010